The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.
The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.
The number of times a term appears in your content.
A measure of how commonly a term is found in a heading (h1, h2, etc.). Terms with high heading presence are often entire topics themselves.
See real world examples of how your top competitors have integrated this term into their content.