How to Align Your YouTube & Blog Content Strategy for Success
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What should you be doing to maximize the reach of your video and long-form blog content?
Join Antonis Dimitriou, expert SEO lead at Minuttia, as he tackles the topic of aligning your YouTube SEO and blog content strategy for increased reach.
In this session, Antonis covers the following:
What YouTube SEO is—and why it’s important to adapt your content-led SEO strategy to take a multichannel approach
How to combine YouTube SEO with blog content to claim more SERP real estate
Leading best-practices for YouTube optimization
How to do YouTube SEO with content-led SEO in mind: Top takeaways
A multi-channel SEO approach is crucial in a post-Helpful Content world. Combining your YouTube content with blog content can produce results.
To earn a coveted video thumbnail, it has to be the primary content of the page. You can’t rely alone on embedding the video within blog content as your strategy.
Examine patterns of video results and user search intent for video searches. Just like blog content, you’ll need to create YouTube content that meets search intent.
Practice healthy YouTube SEO tactics consistently. Good technical and content- led SEO doesn’t “just happen.” And neither does good YouTube SEO.
Watch the full webinar
View Antonis’ slide deck here.
FAQs: How to align content-led and YouTube SEO practices
Q: What is the best tool to use to see what keywords have video intent and how to track how your video is ranking for a term?
A: You can use Semrush and Ahrefs for video keyword research when you specify your keyword search for video featured snippets using filters. Antonis also mentions in this webinar that using the search function in YouTube lends a wealth of information, including suggested searches.
Q: Do video cards and links in the show notes work to increase website visits? Are there other ways?
In theory, if you’re providing valuable video content to your audience, providing links to the next step in their journey—whether that’s more educational content or a landing page with a direct sell—can increase engagement or visits. Pay attention to the search intent behind the keywords you’re targeting, and provide relevant resources to end that person’s search journey.
Q: How would you go about optimizing a playlist?
A: In the above webinar, Antonis covers how to optimize your full channel. For playlists, naming your playlists with search intent and keywords in mind is the way to go.
Q: Do video tags within YouTube still matter?
A: YouTube guidance states “Tags can be useful if content in your video is commonly misspelled. Otherwise, tags play a minimal role in helping viewers find your video.”
However, using 3-5 relevant tags for your video does help categorize your content—and of course, provide spelling alternatives or corrections if needed in your topic. The important thing to remember is to keep it simple and do not go overboard. Read more about YouTube’s tagging guidelines here.
Q: What about YouTube shorts?
A: As Bernard and Antonis discuss on the call, when people watch YouTube shorts, they’re in a different state of mind and often are consuming content with a recreational or “for fun” approach—and time can fly by, fast. Knowing your target audience, what they want and when, and what type of video content best meets their needs is what’s most important here.
Q: Is it better for SEO to embed YouTube videos in your content or host video files on your site and add video schema markup?A: The answer to this question was a bit of a debate among the group in attendance. However, in Antonis' experience, he has not seen any negative implications from embedding videos from your YouTube channel into your website content.
Many attendees mentioned that housing the video files on your site with schema markup can cause page speed and side speed issues. And Amanda of Clearscope added to the conversation in the chat that a previous team she worked with did both: YouTube embedding and video hosting on the site, and it appeared that almost always, Google search results preferred the YouTube channel version of the video.
For this question, the old SEO adage rings true: It depends. Depending on the length of your videos and where your users are interacting with them the most, you may want to run a test to determine the best method for you.
If you learn something new, contact us at hello@support.io and let us know what you discover!
About Antonis:
Antonis Dimitriou is the SEO Lead at Minuttia, an organic growth acceleration agency for B2B SaaS companies. He specializes in content-focused SEO strategies and has a keen interest in discovering unconventional tactics. He’s also a strong advocate of human-written and human-centric content. He loves discussing SEO and content marketing and exchanging ideas with fellow digital marketers. You can connect with Antonis on LinkedIn.
About Minuttia:
Minuttia is an agency that partners with B2B SaaS companies to accelerate organic growth through data-driven content marketing and SEO. Learn more at https://minuttia.com/.
