How should thought leadership content fit into your overall strategy in 2024?
In this webinar, hear from Chima Mmeje, expert content strategist at Moz, as she tackles the topic of how to stand out from AI-generated content using thought leadership tactics.
Chima covers:
Why you should care about thought leadership in 2024 and beyond
5 strategies to become a thought leader with content marketing
Why your AI content sucks (and what to do about it)
How to use AI content to build thought leadership
Here are our top four takeaways from Chima’s talk:
Invest in thought leadership as an alternative to cold messaging. People will come to you.
There is no thought leadership without meaningful relationships.
AI content sucks when you rely on GPT for expertise instead of your own.
Share your unique frameworks—or processes—that you use to solve problems and build strategy.
About Chima
Chima Mmeje is a content marketer and strategist at Moz, where she's aiming to position the company as the authoritative source of truth in the SEO industry. She's also the founder of The Freelance Coalition for Developing Countries, a UK nonprofit providing free resources and training for marketers of color.
Join our weekly live webinars with the marketing industry’s best and brightest. It’s 100% free. Sign up and attend our next webinar.
Watch the full webinar
View Chima's full slide deck here.
