Elevating Content to Rise Above The Competition by Tory Gray and Tyler Tafelsky (The Gray Dot Company)
Join guest speakers Tory Gray and Tyler Tafelsky from The Gray Dot Company, an adaptable group of senior SEO advisors, for a discussion on "Elevating Content to Rise Above the Competition".
The webinar will comprehensively cover how an in-depth content workflow looks, from start to finish. You will walk away from this webinar learnings things like:
How to look at the fundamentals (what you do, who you're talking to, and why)
In-depth competitor analysis (inspecting SERPs for gaps, understanding how competitors are positioning)
Writing content to improve PAA answer box and rich snippet potential
Framing your content for originality and trustworthiness
And a big ol' list of things that Tory & Tyler seeing working today (eg. hidden intent, accessibility, video transcripts & more).
Watch the full webinar
About Tory Gray:
CEO and Principal SEO Consultant at The Gray Dot Company, Tory Gray is a leader in the SEO space who brings a refreshing perspective and inspiring way of looking at things. Tory is a passionate mentor for WTSEO and offers vast experience in all things growth strategy.
Follow Tory Gray on Twitter: https://twitter.com/torylynne
About Tyler Tafelsky:
With roots as an SEO writer and strategist, Tyler Tafelsky now directs content strategy and copywriting at The Gray Dot Company. Tyler thrives in both the analytical and creative side of SEO, especially when it comes to leading content creation.
Follow Tyler Tafelsky on Twitter: https://twitter.com/TylerTafelsky
About The Gray Dot Company:
An adaptable group of senior SEO advisors with varied backgrounds in tech and content, The Gray Dot Company provides strategic guidance and consulting across many verticals, including SaaS and tech startups, non-profits, and regulated industries.
