Strategy·

Your AI Overviews (SGE) Optimization Framework with Garrett Sussman of iPullRank

Bernard Huang

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Can you optimize your content for Google's new AI Overviews (formerly SGE)?

In this session, Garrett Sussman from iPullRank will be teaching you a framework for optimizing your content to show up in AI Overviews (formerly Search Generative Experience, or SGE) independent of brand authority.
You’ll learn:

  • How you can check your content's relevance with tools like MarketBrew's SGE Visualizer.

  • What tools are currently available to optimize for AI Overviews

  • How AI Overviews use Retrieval Augmented Generation to produce the AI snapshot based on relevant content.

  • What types of content AIO is thought to prioritize compared to traditional search results

  • That AI Overviews offer a few content formats that can be replicated but require extensive testing and monitoring

Top takeaways from Garrett’s session

Here are a few high notes from the talk:

  1. AI Overviews are changing fast. But that doesn’t mean you should put off understanding them—or learning how to optimize for them. What you learn and test now can equip you to optimize for whatever the final iteration of this Google feature may be.

  2. AI Overviews are changing how people search—and will continue to do so. Rank tracking will be more difficult. As an industry, we’ll need to decide what is considered the #1 result. And what is considered position #1 may shift based on if an AI Overview is displayed for a query or not.

  3. You better be relevant. Content relevance—based on mathematical scoring—is the most important signal for appearing in the AI snapshot as illustrated by study results from iPullRank.

Watch the full webinar

Take a look at Garret’s presentation deck here.

Supplemental resources

Here is a list of a additional resources that came up on the call, along with a few related recommendations.

Tools recommended during the session:

Supplemental articles:

About Garrett Sussman:

Garrett has worked in marketing for over fourteen years across a number of disciplines including, content marketing, demand generation, affiliate marketing, and SEO.

Garrett previously led marketing at online review SaaS startup Grade.us (acquired by Traject in 2019). He’s hosted 2 SEO podcasts, recorded over 150 podcast episodes and recently presented at MozCon for the first time.

His passion for SEO and content contributes to the creative exploits of iPullRank’s marketing.

Follow Garrett on LinkedIn or Twitter/X.

About iPullRank:

iPullRank is a New York City based digital marketing agency behind Fortune 500s’ winning digital strategies. iPullRank is made up of a team of marketing experts that has driven over $1 billion in incremental revenue for their clients. iPullRank's methods are strategy-first and data-driven, focused on Search Engine Optimization (SEO), Content Strategy, Analytics, Reporting, Marketing Automation, Site Architecture, and Marketing Technology, using techniques inspired by industry thought leader Michael King.

Bernard Huang
Co-founder of Clearscope