Google News Demystified: Expert Tips to Boost Content Visibility and Traffic by Jes Scholz of Ringier

Jes Scholz joined us for a webinar on how to leverage Google News for distributing your content.

Google News generates 24 billion clicks every month. That's an enormous amount of traffic.

And it’s not just for news sites!

Jes shared how to take advantage of Google News.

Listen to the webinar as audio only on your favorite podcast platform:

• Apple Podcast

• Spotify

And check out the resources Jes’s shared below:

• SEO for Google News

About Jes Scholz:

Jes is a marketing consultant focussed on entity optimisation and technical SEO. She loves to talk about the future of Google, smart marketing automation and travel, all of which she does a lot of as the Group CMO of Ringier.

Follow Jes on LinkedIn: https://www.linkedin.com/in/jes-scholz/

2023-06-Google-News-Jes-Scholz

Jes: So when it comes to news, let's set the record straight. Google News Optimization is not only for news sites, any website which regularly invests in high quality content, original and timely content can reach and engage audiences and drive quality traffic with Google News and you want to claim your share.

Google News powers results of 24 billion clicks every single month to content creators. Being included can be a game changer for content visibility, but audience targeting and reach varies greatly depending on placement, so you need to know which you are optimizing for. The first way is through partnering with Google in their News showcase, a content licensing program in which Google pays participating publishers to curate their best content.

It's unique within Google News products because the publisher's editorial team selects which stories to show readers. The selection is displayed across clinical news surfaces, as well as in Google Discover in a sources panel. The second is personalized placements, where Google selects content for each individual user based on their interests, sources, locations, and past activity on Google search and YouTube.

This algorithm tick dictates what's shown on the four uab suggested sources, headlines and discover. Subscribe with Google Box as well as news distribution by YouTube tv, push notifications, and email. These can proactively deliver a highly engaged audience if your coverage matches the user's topic of interest.

The last are location placements. Everyone of a qualifying age who shares the same region language and location setting sees the exact same content in the news tab and universal search, the headline section in the Google News app and site through Google Assistant, or having developing news information panel in YouTube.

For this reason, they have a much higher impact potential plus placements, such as the top stories or local news carousels can offer an easier route to display for highly competitive search terms than attempting to rank position one organically. This ability to drive significantly more visibility also applies to video content with Google News, offering non-personalized placements on YouTube's top news, breaking news and local news shelves on youtube.com/news and then news section of the YouTube app.

These can boost brand awareness and large spikes in article sessions or video views if you earn a prominent placement. But maybe you're wondering with all of these opportunities to connect with audiences, why don't you see more traffic from Google News logging into Google Analytics, you will see sources that are clearly driven by Google News under referral, but these are not showing you the full impact.

You can also clearly identify sessions from the Google New showcase that these are not showing you. Full impact because most of the sessions attract under Google Organic mixed up in such a way that it's impossible to separate them out from your other organic traffic sources. And on top of this traffic from the Discover app, some of the other sources tracked under direct.

Inclusion in the daily email is under referral from whatever email client it came from, and most of that YouTube visibility and engagement, which is not insignificant, is off platform. So you will only see the users who subsequently click through to the site. With so many divergent sources, Google Analytics cannot clearly show the full power of Google News.

So we turn to Google Search Console, which has a dedicated section for Google News. So you think that would be the place where Google reports the full impact? But no. This only shows the browser apps and the native side. Then you need to add the news tab in search. But the top stories in local news carousels are hidden somewhere in the web search data.

Discover traffic has its own section. Google hasn't got around to adding Google News showcase an email push in YouTube. They're just not reported here and never will be. And we all know that YouTube analytics is not going to be the saving grace. So there is no Google reporting that can succinctly show you the full impact.

Of Google News, like many areas of marketing, we have to accept that not everything will always be clean and perfectly measurable, but that doesn't mean the channel is not immensely valuable. And now that you understand where the channel contributes, you can use trends in that data as a proxy for overall impact.

Because all content publishers should be investing in a Google new strategy else, you'll be sacrificing significant visibility to your competitors. That leads us to the question, how do you appeal to the Google News algorithms? Google wants you to think it's as simple as a full few bullet points.

Unsurprisingly, it's not. These so-called guidelines are too simplistic and offer little tactical guidance at best. The Google documentation only clarifies that much of the ranking system used in Google News is shared with that of Google search. From here on, let's presume you are already doing the work that boosts your visibility across all Google surfaces and focus on Google News specific optimizations.

These tactics fall into three categories, branding, technical, and content. Let's kick off with branding. When it comes to the Google News algorithm, the conventional signals of relevance and popularity take a backseat to sort authoritativeness of the brand and its assets. Essentially to have a chance at catching a click from a human, your brand has to battle the Google News algorithm gatekeeper, which draws heavily on the Google Knowledge graph, a database that understands connections between brands, products, places, people, events, or other things, and facts about them, and allows entities to be contextualized through their connections to other entities.

This is what powers the grouping of articles into full coverage reports of the selection of content in the full uab. So what does that all mean? Let me walk you through an example. The knowledge graph understands that a reader has previously engaged with news content about Whizkid whose musician who is based in Lagos, who has featured in the song Brown Sing Girl, which is by Beyonce, who, which won him a Grammy award.

Now Enum is an entertain journalist who regularly writes about Whizkid, has covered Brown Skin Girl and the Grammy Awards, all of which got a good clickthrough rate from Google News surfaces to her articles in Pulse Nigeria, a news organization based in Lagos, which regularly covers all of these topics and more.

Google understands all of these connections. So when it wants to show news about Wizkid and the top stories carousel, the algorithm will be looking to display content from Enum at Pulse, not just because she used the keyword word wizkid in the article, but primarily because of the relevant relationships in the knowledge graph.

To fully leverage these connections, highlight author expertise, include a byline link to an author's page in every article you submit to Google News. The content of this bio should work towards establishing expertise and the author being recognized as an authority in their field. Ensure bios include the author's full name and professional headshot alongside a meaningful short bio of three sentences, including relevant, professional experience and awards.

If they're comfortable also link their professionally used social media accounts, or at least their work email address. But for a real competitive advantage, collaborate with your key writers to have them entered into the Google knowledge graph. Being associated with a Google acknowledged contributor enhances your publication's credibility and reinforces Google Trust in the value of your content, increasing the chance that it will be chosen over your competitors.

It is not only about establishing your authors entities, but also your brand entity in the knowledge graph. Else. Google has less confidence in the facts about your brand. Its relevance to topics and its relationship to other entities. In this case, Google will only partially apply what I call entity level visibility signals.

They're more commonly known as site level ranking factors, but rank is somewhat antiquated and a brand entity is more than just a website. Plus there's no such thing as rank on Google News surfaces. The most authoritative source on your brand entity should be your own website. Leverage this to the fullest, turning your about page into a detailed dossier for your brand entity, paying special attention to awards, editorial policies, and non-generic contact information, all of which lend a lot of credibility.

You can then corroborate some of the facts you're saying about your brand by creating a publication in Google Publisher Center. Leverage the ability to associate your publication and through it your brand with a key category, language, and location, as well as classify contented dissections to exhibit your expertise in specific topics.

Ideally, at least one of these sections will be tailored for local news to increase the chance of you getting into the local news carousel and universal search. Google gives you four options for creating affection. You should always have a personalized feed and at least one video feed for all of the others.

Set them up as r s s feeds, not web locations. R S S feeds will allow you to control the selection of articles. So for example, you could exclude or sponsored content as well as the ordering of articles, so you could ensure your top performing articles are shown first in your publication, increasing the chance of a click and helping you make the best impression on the algorithms of those topical areas.

Because readers will visit that publication because by creating that publication, you improve discoverability, the brand becomes eligible to appear in the newsstand area of the Google News app. Plus you can create a following. Similar to a social network, readers can follow your publication greatly increasing the chance.

Your content will be shown in personalized placements and just like on social media, you should support this action by adding a Google News follow button linking to your publication from your website. But it's not only the ability to turn readers into followers, you can also convert readers into paying subscribers by leveraging the subscribe with Google Paywall, because if your content is product level quality, you deserve to get paid for it.

Now building a brand cannot be done without investing in a strong social media presence. And while the impact of social media signals on Google News ranking is contentious, at the very least, invest in regular topical tweeting to become eligible for the from Twitter section in full coverage reports and the Twitter carousel in universal search.

Which according to News Dash appears on approximately 30% of all US news related queries, and I can't emphasize this enough. Publish your video content on YouTube to be eligible for all the Google News placements and video packs, which show for around 40% of news related search queries. And while we're on the topic of YouTube, take the time to create news related posts in your YouTube pages community tab.

This makes you eligible to be featured in the latest news post carousel in the YouTube app news tab, which can deliver a surprising amount of engagement in sessions, even with as little as one post a day. Now, while Google News may include your article or video content, because you have a strong brand, you can dramatically increase the presence when you have a solid technical foundation.

When it comes to Google News specific seo, there are five key optimizations. Firstly, entice Google Bot to crawl faster. Like any Google surface, your content cannot be indexed by Google News without first being crawled. That speedy crawling is even more critical in Google News as it works off a short-term index and heavily biases fresh content making indexing speed paramount to success.

Submitting a news site map to Google Search console and adding the URL to your robots dot txt file the speed up crawling of news content, being sure URLs are added immediately upon publication and removed after 48 hours. Then for both your site map and publisher center, R s S feeds, use web sub to notify Google of new content else.

Content from the section feeds will only be updated hourly and the XML site maps crawled even less frequently. When Google does crawl, you wanna be putting your best content forward. Not only text, but also visuals. Images are a key driver of clickthrough rate from Google News. On news surfaces, Google may show various sizes, the thumbnails, or in some cases just no image at all based on the available image aspect.

Ratios and resolutions, if you want a picture to show, it is essential for the contents to contain at least one. Image placed near the article title that has a resolution of 50,000 pixels in a 16 to nine aspect ratio in jpeg or p and g format. He warned that WebP works well for Google products, but it can cause compatibility issues on other marketing tools such as those for email or push notifications.

So it's best to be avoided. But if you want the largest possible image to show and to outperform your competitors, ensure images are exactly 1,200 by 674 pixels. Add four to three and one to one aspect ratio versions, and ensure the max image preview is set to large in the code. Technology can aid in many of the aspects of these requirements, such as automated cropping to the additional aspect, rea ratios and warning messages.

If content created tries to upload a non-compatible format, but it cannot help with the actual content of the image, don't allow your article to get lost in a sea of sameness to the associated press. C B S C N N and U S USA Today, I say there must be more than one photo of Prince Harry out there.

Remember, a standard image can compel a reader to click on your story over a competitor's resulting in Google news algorithms, drawing higher readership, not only to that article, but also future content in that topical area. So train your editorial teams on the why behind image requirements, especially as this not only impacts visibility in Google News, but beyond to discover universal search.

Many other niche Google services. The third technical tactic is to eliminate any date confusion. Google States, they don't depend on a single date factor because all factors can be prone to issues, so you need to leave no room for interpretation. Show a single user visible date and label it appropriately with texts like published or last updated, not both by Uffington Post, not a certain number of hours ago, like BBC News.

And while Fox News does an excellent job on the date formatting, it should be placed above, the headline shit should not be placed above the headline, but rather between the headline and the article text. Also minimize the presence of other dates on the page. For example, by not including the publication date of related articles, and remember to international life, the seventh of the third, 2023 could be read as either March 7th or July 3rd, depending on your location.

Leave no ambiguity. Make the date clear, no matter the region in both the user interface as well as in the structured data. Because both date published and if necessary, date modified are properties in news article structured data markup. Think of structured data as communicating to Google in its mother tongue.

This markup helps Google's index a clearly understand the content, increasing the chance It will show your desired headlines, images, and the correct date information on Google News surfaces. Don't stop with just article structured data. I doubt you needed another reason to love frequently asked question markup, but just in case, this features not only for universal search, it also is used in Google News in the full coverage reports.

If you target the US English speaking market, you could earn a first mover advantage by using speakable markup. To have key sections of your topical news stories read aloud on Google Assistant enabled devices where users ask, what's the latest on a topic? It reads up to three articles. Right now, competition for these slots is very low, so it can be a relatively easy way to reach a new user base.

And don't think that there isn't traffic to be earned. Google verbally attributes the source and sends the full article URL to the user's mobile, mobile device through the Google Assistant app. Another underutilized feature is broadcasting live or live blog posting markup. This earns a red live badge and often leads to preferential treatment in competitive placements, such as the video pack or top stories carousel, which can give you a boost in around 5% of news related topics.

And it also allows you to enter live only placements on YouTube, where right now you can earn visibility exceptionally easy due to the extremely low competition. Tying back into the earlier point, also add author structure data to connect your brand entity to your authors, entities, and the authority they bestow.

This can earn them placements in journalistic featured snippets and you as their employer, more credibility and establish your brand entity by adding news media organization structured data, unless publishing's not your primary business model, but a blog attached to a larger website, in which case use organization markup.

Either way, add this to your about page to confirm as much relevant information as the structured data allows to reemphasize the facts about your entity. You've already wrote on the human readable page, paying special attention to the name, the images, contact details, same as, and also ensure any notable awards you have won or included.

But the most critical is the description. This can influence the subtitle of your Knowledge panel. And this matters because from a branding perspective, there is a big difference between being described generically as a company or a website versus a newspaper or a tabloid. But personally, I aim for being described as a media company like C N N.

And this can be influenced by making sure that whatever you write in your brand bio, on your about page, on social media, in industry directories, in digital PR articles, always start with the description. Brand is a media company or however you want to be described. This repetition will influence Google over time to agree with your description.

Once you're done adding the structured data for your brand and assets and mark up all the other entities featured in your content. When these entities are explicitly understood by Google, it cements the connections between them and the brand entity. This strengthens the brand through relatedness and increases the probability of your brand being found in the context of topical queries.

Now when it comes to digital content, we all know that headlines can make or break a story success. So maybe you're wondering why headlines are a technical topic. It's because no matter how you, your writers are trying to serve all of those surfaces, we need to have dedicated headlines. Trying to do this with a single headline is impossible.

Headlines created for social engagement may not perform well on search Headlines written for s e O may not be engaging enough to perform on site, and to make matters worse, Google News displays them in a smaller number of characters than other distribution platforms, but there is a technical solution for this creative problem.

Barry Adams recently published a piece about the five headlines Google Cares about. I strongly recommend you read it, but I'll do my best to summarize the key points. The first is a visible headline, which is the one shown at the top of a news article and wrapped in H one tag. Write this for your users.

You can use your witty puns or lengthly lead-ins that work well offline. If you cater to the clear topic relevant headline, Google News algorithms need with the structured data headline, this is what is almost always used in the article headline in the top stories carousel. The key here is to include the focus topic and make it concise so it's not cut off the exact character count differs, but aim for under 85 characters.

Of course articles can also be shown in the normal search results, but here Google displays the title tag. This also needs to include the topic that it should be close to the start as possible, and you only have around 65 characters until you are cut off. Discover is Google News's answer to social media feeds.

So it's not surprising that on occasion it will show an articles open graph tag, which are designed for social over other headlines. And in any case, write a custom title to drive engagement on social platforms is always worth the time investment. And while we're on the subject of social, don't forget that YouTube video headlines where you should use approximately 70 characters are also important.

Make sure you name the topic and put a pipe between the brand name and the end of the title as this is Best practice on YouTube. With the technical ability to customize each of the five headlines for their key distribution channel, you are more likely to capture the user's attention and win the click, which leads us into content optimizations.

Effective Google News optimization requires planning new stories into an editorial calendar. Content is generally categorized into four types. Breaking news, trending topics, seasonal and evergreen topics that these need to be reframed when it comes to targeting Google News in the context of the knowledge graph.

Creating content for Google News does not mean reporting every hot news story as it happens. While the specifics and timing of these stories are impossible to know before they break, bear in mind that they relate to larger topics. The current Quebec fire ties into a larger topic of wildfires, which ties into climate change and the environment.

Do you want to build a connection between your brand, entity and those topics? If not, how does covering the event fit into your strategy? Because the Google News algorithm has choices. Many brands are vying for its attention, and if you haven't covered these topics before, chances are your brand and its writers and not seen as experts in the field.

So why would Google choose your piece over another more authoritative brand, deep breaking new stories as a new angle by which to cover a topic that is always in the news. Although there are peaks and troughs, these types of entities almost always have a top stories carousel. Prince Harry testifying against the tabloids can be your article angle this week.

What's your backup to be in the carousel next week if he doesn't do something of note, because people who are interested in Harry will read a consistent stream of content and Google will provide this to them on new surfaces. The only question is, are you trying to earn a place in that stream when it's most competitive, which will be a struggle or regularly covering the evergreen topic to become a brand of preference that the audience and the algorithms, because most breaking news can be tied into an ever-present entity, Taylor Swift's breakup, or Pope Francis undergoing surgery.

Even if there is no hot news, the top stories carousel or video pack are commonly present for people of note. Plus, a well-written article about that entity will be featured in Google News', personalized placements. This applies to brands, locations, or other niche topics where the specifics of the news cycle change regularly, but the interest in the topic is always present.

You just need to identify these evergreen topics and work out the cadence of how often you need to publish to be featured on a regular Newsweek, which is often around one to two days, and have a plan for what articles you will write if no breaking news angle comes in. Because if you have a plan on how to consistently cover these evergreen topics, Google News will consistently deliver sessions.

And this plan should also include trending topics. With breaking news. You can't see it coming trending news, you can get out in front of it. If you do the research, let's say I want to consistently cover the topic of Hollywood news, then I can look at all of the upcoming blockbuster film releases. And I can release a few cast confirmed or trailer review style pieces when we expect smaller spikes of interest to both fill some of those daily slots in the Hollywood News top stories carousel, as well as buildup content to the movie specific entity.

That way when the big spike hits. The brand entity already has a strong connection to the highly relevant topical entities in the knowledge graph of both the movie name as well as Hollywood News. And that leads us with seasonal news where you can go even detail into strategy planning as you can not only predict when it will peak, but also learn from what you've done in the past.

But be careful while many of us think, think of the inevitable rise of pumpkin spice, the Grammy's Champions League, or spring cleaning or seasonal topics. And this is true for web search. Not all of them are news relevant. They won't earn those high visibility Google News placements, such as the top story of carousel or the headlines tab.

So make sure whatever prediction tool you are using has news specific reporting like Google Trends else. Your strategy may flop based on the news interest. You can plan continuous coverage of a topic for the length of the season is focus on freshness. Is relevant both the brand level where Google has repeatedly stated that it is critical to consistently produce news related content and at the individual content piece level.

Non-personalized placements tend to bias towards content under 10 hours old, while the lifespan of personalized placements is around two days. When you see a piece of content start to drop off, refresh it by doing a substantial update to the content. This could include adding fresh text, rewriting key elements such as the title or the subheading, or swapping out images or video.

It's also helpful to change the URL and if you don't regain traction through republishing, create a new article from a different angle to appeal to Google News's. Desire for diversity of content. Don't rely solely on short news reporting. Go deeper with interviews, opinion pieces, data journalism, photojournalism, live coverage, or any other way to explore a fresh angle.

And if you're a small team and you're hitting resource constraints, syndicated reportage is preferable to no coverage. Google asks for originality and promises to feature the publication that broke the story. That analysis highlights how freshness often wins over originality. So ignore Google's desire to have you no index syndicator content.

Remember a and p remember call web vitals. Don't ask how high. When Google says jump, tell them no. Index, that's syndicated content because it's often beneficial to supplement original stories with syndicated content to boost freshness, especially if you take the time to tweak it to be in your own brand voice.

But if you don't have the time and simply publish it directly as your own, if your brand entity has a strong connection to that topic, chance our Google News will drive sessions to it. Just don't let syndication become too large a portion of your overall content any more than a quarter, and you may start to see your reputation with Google Slide.

So let's wrap this up. Here are the key takeaways to dominate Google News placements. First, building a strong brand in the Google Knowledge graph. And cementing its connections to other valuable entities for credibility and topical authority. A must of this process is comprehensive structured data, but don't neglect other Google news critical technical factors such as speedy crawling.

Once you have that strong foundation, then consistently cover your target topics in diverse article and video formats to watch your YouTube views and article page views grow. Keep it fresh or they will just as quickly fresh. And maybe you're wondering, who am I to tell you all of this? Well, for the last 10 years I worked as a C M O for the Swiss Media Company Ringer.

I've optimized over 60 new sites and lifestyle websites, and as of this month, I am now a full-time marketing consultant. So if you want some dedicated support, please feel free to reach out on LinkedIn or Twitter, or even better ask me your questions now. Awesome.

Travis: Thank you Jess. That was very thorough, in detailed.

I took a ton of notes for later. We do have a couple of questions that kinda kick us off, but everyone, anyone else has any other questions, drop 'em in the q and a box and Jess her best to answer 'em. So to, to start do you need a news site map to benefit from Google News?

Jes: Yes. Without a new site map, you are going to significantly struggle to be competitive.

So I would see that as a absolute must have. One of the first things you should do if you want to optimize for Google News. Awesome.

Travis: And the next one I, I think I know the answer, but how important is timeless timeliness and freshness of content in Google News?

Jes: It depends what placement you are targeting.

So when we're talking about freshness, we're talking about absolute maximum three days. If it's more than three days old, the probability of getting any traction is. Almost none. But then when we are talking about these really competitive general placements, so if you're trying to get into the top stories carousel, if it's more than a day old or even 12 hours old, you might see yourself struggling if that's a really Trending popular topic.

When you're talking about the personalized placements, your content will have more lifespan because Google's going to deliver that as people come into Google News, which for most people is a daily habit. So it is a 24 hour cycle, but especially because of weekends or weekdays, depending on what type of news reader you are, you can get a little bit more longevity there.

So that's why it's kind of that three day cutoff if someone's publishing on Friday. It can go in Friday, Saturday, Sunday, but it's not gonna be shown on Monday.

Travis: Oh, cool. That's, that's a good note. And then I have a kind of question around, you're talking about updating content and you mentioned changing the U URL structure.

And usually we kind of stay away from that in like seo. Like what's the, what's the benefit of changing that U URL structure?

Jes: So what I've found in my own testing is that if I just change, you know, the image and the text on the page, Googles still know that url. So you're gonna have a couple of challenges.

Just because you change it doesn't mean Google immediately knows that you changed it or cares. That you changed it. So you are still waiting on Google to go and crawl that page, which is why that crawling speed is so critical from when a piece of content is published or when a piece of content is updated.

You can measure that by the way, with using the Google APIs that measure crawling or your crawl logs. So you publish it, maybe Google doesn't go crawl it. They don't know that you've updated the content or don't care, and then it's not gonna do anything in Google News because they haven't processed the change.

Even if you publish it and they immediately crawl it, they still know that they've been featuring that URL for the last two days. So maybe they're like, well, I have this other really nice piece of content from your competitor that's fresh and brand new, so I'm gonna take them instead. When you take it down from a U R L, do some small modifications and put it up on a new U R L with a new title, Google is more inclined to go, oh, that's a brand new piece of content.

I need to go and crawl it very quickly, and I'm gonna go and index that very quickly so it gets you back. Into that Google news placement, much more dependably. The obvious downside to this is if that piece of content was not only created for Google News, so if it's kind of, if you are doing evergreen content, it shouldn't be a news anyway, that's your evergreen and discover.

It's a separate strategy. But if you are thinking, I'm gonna publish a piece of content and kind of have it everywhere, and I'm. Heavily putting this out on my social media. You've gotta make sure you have those 3 0 1 redirects to take care of those other audiences as well and kind of acknowledge I'm doing this as a time limited strategy.

I'm going to butcher the other channels because they're small contributors in comparison to Google News, which is the primary contributor. So your your sac sacrificing the other channels to get that big Google News boost because you write that content for the time Limited news audience.

Travis: Awesome. Yeah, that's, that's super clear.

And it makes a lot of sense now. And we, I think, have two more questions. The next one would be, are there any tools to surface trending topics in Google News? So

Jes: Google Trends it has a dedicated news tab that you can go in and look at. They break that out both as the real time trends and they break that out as kind of the, the month or month, year on year, or whatever you wanna look at.

Trends. I think it goes back, Five years, I could be wrong, but honestly, like whatever happened five years ago, it's, it's not relevant. You don't need to look back that far. Looking back a year or maximum two is modern enough, although looking back to you kind of hit that small blip we had as an entire world, which has messed up all of the metrics.

So I tend to only look back for 12 months at this point in time. Yeah, I agree with that. So Google News is, is definitely my kind of, it's a free tool, everybody can use it. It's just there, you can go do that. If you're looking for something a little bit more in depth, then tools like News Dash are are a better option.

Travis: Oh, cool. Okay. And then Bob, I think this is what he's asking is, do you have any other resources in learning how to leverage Google News?

Jes: The newsletter by Barry Adams. I am a religious subscriber. Yes it's really, really good. He's excellent at explaining quite complicated topics in a very accessible manner, so subscribe to that for sure.

Outside of that, there's often some good. Content published on, you know, your search engine journal, search engine lands that you can go and subscribe to the topics there. But yeah, for, for me, the kind of evangelical of Google News is, is Barry Adams.