How to Report on Content Marketing by Jimmy Daly of Superpath
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We hosted Jimmy Daly, co-founder and CEO of Superpath, on the Clearscope webinar.
His talk on "How to Report on Content Marketing (Narratives, Numbers, Names, Nuance)" was full of insightful takeaways that covered the scope of content reporting.
Jimmy reviewed the four fundamentals of an effective content marketing report. He covered:
Narrative, and how to bring the right strategic context to your work
Numbers, and knowing what data points to ignore when
Names, and why gathering social proof is more effective than a number
Nuance, and how to frame success and learnings inside the larger business strategy
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