The Secret to Sustainable Content: Constructing a Powerful Content Moat for Continuous Growth
Will your current content strategy compound in value over time?
Changes in content marketing and SEO can make it hard to know how to create high-quality content that stands strong through search engine updates.
Join experienced content marketer Jessica Malnik on the Clearscope Webinar Series to share her unique content strategy framework that can help your content compound in value over time.
4 top takeaways from Jessica's session
Watch the recording below to get the whole thing, but here are a few of the high notes:
Differentiate your brand’s voice. If your content appeared on a competitor’s site, would your audience still recognize it as yours? Sharp recognition is the goal.
Leads should be your North Star. Your content moat should focus on increasing brand mentions, as traffic is just a leading indicator—leads are the goal.
Know your audience better than anyone. Target your content for your audience, not just based on high traffic volume estimates.
Avoid copying competitors’ strategies. You don’t know the reasoning behind their moves, and they don’t understand your ICP like you do.
Watch the full session
Supplemental resources for this session
Deploy Empathy: A practical guide to interviewing customers by Michele Hansen
About Jessica Malnik
Jessica Malnik is a conversion content marketer and copywriter who is a strategist at heart and loves to execute and write at a high level. Her writing has been featured in The Next Web, Wynter, Social Media Examiner, SEMrush, HubSpot, SXSW, MSN UK, and more.
Jessica also works alongside her tiny team to build out The Remote Work Tribe, her twice-a-month newsletter and podcast dedicated to helping founders, CEOs, and marketers lead remote-first teams.
