Quantifying SEO: Bridging the gap between SEO efforts and business outcomes
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How do you prove the true value of your SEO efforts?
In this exclusive webinar, Dana DiTomaso—founder and lead instructor at KP Playbook and president and partner at Kick Point—will break down how to map your SEO strategies to the metrics that matter most.
You’ll walk away with actionable insights to help you clearly communicate the value of SEO to non-SEOs and stakeholders alike—insights that you can start implementing ASAP.
(Can’t attend live? We’ll send you the recording if you RSVP. If you have specific questions for Dana, submit them here ahead of the event.)
What’s covered in this session?
Dana will guide you in:
Mapping business outcomes and KPIs to metrics and tactics
Evaluating metrics: what matters most? What can you trust?
How to tie SEO inputs to business outcomes
Dealing with common challenges such as long sales cycles and offline conversions
Communicating the value of your work to non-SEOs
Whether you’re struggling with complex KPIs, long sales cycles, or offline conversions, this session will equip you with the tools to better evaluate and report on your SEO efforts.
About Dana
Dana DiTomaso is the Founder & Lead Instructor at KP Playbook and the President & Partner at Kick Point, where she empowers individuals and teams to excel at marketing. At Kick Point, Dana helps companies set clear goals and track their outcomes to determine which strategies bring true value. With expertise in reporting, analytics, SEO, and brand building, Dana is a sought-after speaker at conferences and events. She also serves as the weekly technology columnist on CBC Edmonton AM and teaches analytics at the University of Alberta. Outside of work, Dana enjoys cheering at football games and exploring new hobbies.
Follow Dana on LinkedIn, Twitter/X, YouTube, and SpeakerDeck.
