What’s going on in SEO with Marie Haynes, Ryan Robinson, Mark Williams-Cook, and Jeannie Hill
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In this session, Clearscope's Bernard Huang hosts industry-leading SEO pros Marie Haynes, Ryan Robinson, Mark Williams-Cook, and Jeannie Hill for a fun, insightful “Ask Me Anything” (AMA) style live panel.
This particular panel offers a wealth of wisdom from their respective corners of the SEO landscape.
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4 Top takeaways from this session
SEO is far from dead—in fact, it’s more exciting than ever, says Jeannie. Mark adds that as we shift toward generative AI, SEOs will need to master optimizing language for AI-driven search engines.
Digital PR is set to play an increasingly crucial role in organic search. Building a strong reputation to own your topic area will be key, and Marie and Mark offer insightful tips on how to do this effectively for both LLMs and traditional search engines.
Running a small brand? Ryan advises doing genuinely interesting things online to build authority and awareness naturally. Engaging your audience with fun, helpful content makes a big difference in connecting with your market.
A winning strategy goes beyond content creation—it’s about building site reputation and driving user engagement. If you’re sitting on older, outdated content that’s no longer relevant, it may be time to prune it.
Supplemental resources
Here's the list of tools and resources mentioned in this session:
Google Search's guidance about AI-generated content from the Google Search Central Blog
What people ask me most. Also, some answers by Ethan Mollick
SEO AI Strategy by Jeannie Hill
5 Best Free AI Detectors: Our Comprehensive Review & Experiment by the RightBlogger Team
AI detection in search engines by Benjamin Denis
30+ Forever Free Blogging Tools by Ryan Robinson
LearningSEO.io: The SEO Roadmap with Free Resources & Tools
AlsoAsked: Find the questions people also ask by Mark Williams-Cook
Google Cloud Skills Boost: Introduction to Generative AI recommended by Jeannie Hill
About the experts
Marie Haynes
Dr. Marie Haynes has been recognized as a leader in the SEO industry since 2008. Today, Marie is known for understanding how Google’s Search Algorithms work and sharing in laypeople’s terms how business owners can improve their websites. Marie writes for Search Engine Land and is often featured in authoritative SEO publications, and has written several books.
Follow Marie on LinkedIn or Twitter/X.
Jeannie Hill
Jeannie Hill is a digital marketing director and semantic SEO expert focused on the healthcare market with over 20 years of experience. She founded Hill Web Marketing in January 2011, and she leads businesses in staying up-to-date with digital marketing strategies, core update changes, technology demands, search trends, and consumer preferences. Having started with schema.org at its inception, Jeannie offers experienced structured data and semantic SEO consultations. During the early years of the web, she worked as a web designer, front-end developer, and data engineer. More recently, she manages state projects and participates in multiple Google beta programs.
Follow Jeannie on LinkedIn or Twitter/X.
Ryan Robinson
Ryan Robinson is the co-founder of RightBlogger, a suite of 80+ powerful tools for content creators. He's also a blogger, serial founder, and (recovering) side project addict that teaches 500,000 monthly readers how to grow a meaningful online business at ryrob.com.
Follow Ryan on LinkedIn or Twitter/X.
Mark Williams-Cook
Mark Williams-Cook has over 20 years of SEO experience and is co-owner of search agency Candour, the founder of AlsoAsked, and runs a pet category eCommerce business. Outside of speaking at conferences, Mark has trained over 7,000 SEOs with his Udemy course and runs the Core Updates SEO newsletter.
