Term used
Your working draft
www.bynder.com/en/glossary/brand-guidelines-definition/#1 desktop
www.bynder.com/en/glossary/brand-guidelines-definition/#1 desktop
www.oberlo.co.uk/blog/brand-guidelines#2 desktop
www.oberlo.co.uk/blog/brand-guidelines#2 desktop
elementthree.com/blog/brand-guidelines-walkthrough/#3 desktop
elementthree.com/blog/brand-guidelines-walkthrough/#3 desktop
www.masterclass.com/articles/how-to-create-a-brand-guide#3 mobile
piktochart.com/blog/brand-guidelines/#4 desktop
piktochart.com/blog/brand-guidelines/#4 desktop
www.niftymarketing.co.uk/2012/02/28/the-7-essentials-to-include-in-your-brand-guidelines/#6 desktop
www.niftymarketing.co.uk/2012/02/28/the-7-essentials-to-include-in-your-brand-guidelines/#6 desktop
99designs.com/blog/logo-branding/how-to-create-a-brand-style-guide/#6 mobile
www.ethos-marketing.com/blog/brand-standards-guide-tips/#7 desktop
www.ethos-marketing.com/blog/brand-standards-guide-tips/#7 desktop
www.canny-creative.com/creating-brand-guidelines/#9 desktop
www.canny-creative.com/creating-brand-guidelines/#9 desktop
venngage.com/blog/brand-style-guide/#10 desktop
venngage.com/blog/brand-style-guide/#10 desktop
www.columnfivemedia.com/how-to-create-a-brand-style-guide/#11 desktop
www.columnfivemedia.com/how-to-create-a-brand-style-guide/#11 desktop
blog.hubspot.com/marketing/examples-brand-style-guides#12 desktop
blog.hubspot.com/marketing/examples-brand-style-guides#12 desktop
contentmarketinginstitute.com/2020/07/how-to-brand-style-guide/#13 desktop
contentmarketinginstitute.com/2020/07/how-to-brand-style-guide/#13 desktop
www.widen.com/blog/what-to-pack-in-your-brand-identity-kit#14 desktop
www.widen.com/blog/what-to-pack-in-your-brand-identity-kit#14 desktop
www.google.co.uk/amp/s/www.widen.com/blog/what-to-pack-in-your-brand-identity-kit%3Fhs_amp=true#14 mobile
www.google.co.uk/amp/s/www.widen.com/blog/what-to-pack-in-your-brand-identity-kit%3Fhs_amp=true#14 mobile
iconicdigitalagency.com/blog/branding/the-importance-of-brand-guidelines/#15 desktop
iconicdigitalagency.com/blog/branding/the-importance-of-brand-guidelines/#15 desktop
trillioncreative.com/what-is-included-in-a-brand-guideline/#16 desktop
trillioncreative.com/what-is-included-in-a-brand-guideline/#16 desktop
www.lucidpress.com/blog/10-examples-of-great-brand-guidelines#17 desktop
www.lucidpress.com/blog/10-examples-of-great-brand-guidelines#17 desktop
fabrikbrands.com/how-to-create-brand-identity-guidelines/#18 desktop
www.contentharmony.com/blog/great-brand-guidelines/#19 desktop
www.contentharmony.com/blog/great-brand-guidelines/#19 desktop
www.ebaqdesign.com/blog/brand-guidelines#19 mobile
www.ebaqdesign.com/blog/brand-guidelines#19 mobile
www.pixooma.co.uk/articles/what-is-a-brand-guidelines-document/#21 desktop
www.pixooma.co.uk/articles/what-is-a-brand-guidelines-document/#21 desktop
www.pierpont.edu/marketingservices/sftc#22 desktop
www.soarvalleypress.co.uk/how-to-create-a-brand-guideline-document#22 mobile
www.soarvalleypress.co.uk/how-to-create-a-brand-guideline-document#22 mobile
aytm.com/blog/developing-brand-identity-guidelines-part-2/#24 desktop
aytm.com/blog/developing-brand-identity-guidelines-part-2/#24 desktop
debroome.com/best-practices-how-to-write-company-brand-guidelines-logotypes/#24 mobile
debroome.com/best-practices-how-to-write-company-brand-guidelines-logotypes/#24 mobile
www.beautiful.ai/blog/how-to-communicate-and-share-brand-guidelines-with-your-organization#25 desktop
www.beautiful.ai/blog/how-to-communicate-and-share-brand-guidelines-with-your-organization#25 desktop
reflectioncreativemedia.com/the-importance-of-brand-standards/#26 desktop
reflectioncreativemedia.com/the-importance-of-brand-standards/#26 desktop
trymondo.com/the-importance-of-brand-guidelines/#27 desktop
trymondo.com/the-importance-of-brand-guidelines/#27 desktop
jg-creative.co.uk/g-is-for-guidelines/#28 desktop
rockcontent.com/blog/brand-guidelines/#29 desktop
rockcontent.com/blog/brand-guidelines/#29 desktop
www.manypixels.co/blog/post/how-to-create-branding-guidelines#29 mobile
www.lairedigital.com/blog/key-elements-to-include-in-your-brand-guide#30 desktop
www.lairedigital.com/blog/key-elements-to-include-in-your-brand-guide#30 desktop
brand guidelines
H
Typical: 6-18
fonts
Typical: 2-6
messaging
Typical: 1-3
brand identity
H
Typical: 3-7
typography
H
Typical: 2-4
color palette
Typical: 1-3
social media
Typical: 1-2
typeface
Typical: 1-2
brand book
Typical: 1-3
template
H
Typical: 1-3
brand style guide
H
Typical: 2-4
rgb
Typical: 1-2
brand elements
Typical: 1-3
tone of voice
Typical: 1-3
brand colors
Typical: 1-2
rebrand
Typical: 1-2
brand story
Typical: 1-3
brand consistency
Typical: 1-2
brand voice
Typical: 1-2
cmyk
Typical: 1-2
graphic design
Typical: 1-2
iconography
Typical: 1-2
own brand
Typical: 1-2
marketing materials
Typical: 1-2
mission statement
Typical: 1-2
visual identity
Typical: 1-3
hex
Typical: 1-2
brand assets
Typical: 1-3
logo usage
Typical: 1-2
company logo
Typical: 1-2
brand personality
Typical: 1-2
brand image
Typical: 1-3
tagline
Typical: 1-2
business cards
Typical: 1-2
letterhead
Typical: 1-2
spotify
H
Typical: 2-4
pantone
Typical: 1-2
brand identity guidelines
Typical: 1-3
contexts
Typical: 1-2
core values
Typical: 1-2
skype
Typical: 2-4
brand messaging
Typical: 1-2
uber
H
Typical: 2-4
infographics
Typical: 1-2
brand design
Typical: 1-2
color scheme
Typical: 1-2
content marketing
Typical: 1-2
rulebook
Typical: 1-2
new brand
Typical: 2-4
consistent brand
Typical: 1-2
brand’s communications
Typical: 1-2
marketing campaigns
Typical: 1-2
brand standards
Typical: 1-2
hubspot
Typical: 1-2
writing style
Typical: 1-2