Report: what to include in brand guidelines

Reports‌

what to include in brand guidelines

EN·

United Kingdom

Editor
Term map
Competitors
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Created Apr 13, 2022 by Margaux Marshall

Last edited Feb 25, 2024

Studio Noel

‌ Term used

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Your working draft

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www.bynder.com/en/glossary/brand-guidelines-definition/#1 desktop

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www.oberlo.co.uk/blog/brand-guidelines#2 desktop

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elementthree.com/blog/brand-guidelines-walkthrough/#3 desktop

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www.masterclass.com/articles/how-to-create-a-brand-guide#3 mobile

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piktochart.com/blog/brand-guidelines/#4 desktop

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www.niftymarketing.co.uk/2012/02/28/the-7-essentials-to-include-in-your-brand-guidelines/#6 desktop

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99designs.com/blog/logo-branding/how-to-create-a-brand-style-guide/#6 mobile

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www.ethos-marketing.com/blog/brand-standards-guide-tips/#7 desktop

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www.canny-creative.com/creating-brand-guidelines/#9 desktop

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venngage.com/blog/brand-style-guide/#10 desktop

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www.columnfivemedia.com/how-to-create-a-brand-style-guide/#11 desktop

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blog.hubspot.com/marketing/examples-brand-style-guides#12 desktop

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contentmarketinginstitute.com/2020/07/how-to-brand-style-guide/#13 desktop

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www.widen.com/blog/what-to-pack-in-your-brand-identity-kit#14 desktop

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www.google.co.uk/amp/s/www.widen.com/blog/what-to-pack-in-your-brand-identity-kit%3Fhs_amp=true#14 mobile

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iconicdigitalagency.com/blog/branding/the-importance-of-brand-guidelines/#15 desktop

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trillioncreative.com/what-is-included-in-a-brand-guideline/#16 desktop

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www.lucidpress.com/blog/10-examples-of-great-brand-guidelines#17 desktop

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fabrikbrands.com/how-to-create-brand-identity-guidelines/#18 desktop

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www.contentharmony.com/blog/great-brand-guidelines/#19 desktop

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www.ebaqdesign.com/blog/brand-guidelines#19 mobile

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www.pixooma.co.uk/articles/what-is-a-brand-guidelines-document/#21 desktop

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www.pierpont.edu/marketingservices/sftc#22 desktop

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www.soarvalleypress.co.uk/how-to-create-a-brand-guideline-document#22 mobile

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aytm.com/blog/developing-brand-identity-guidelines-part-2/#24 desktop

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debroome.com/best-practices-how-to-write-company-brand-guidelines-logotypes/#24 mobile

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www.beautiful.ai/blog/how-to-communicate-and-share-brand-guidelines-with-your-organization#25 desktop

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reflectioncreativemedia.com/the-importance-of-brand-standards/#26 desktop

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trymondo.com/the-importance-of-brand-guidelines/#27 desktop

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jg-creative.co.uk/g-is-for-guidelines/#28 desktop

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rockcontent.com/blog/brand-guidelines/#29 desktop

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www.manypixels.co/blog/post/how-to-create-branding-guidelines#29 mobile

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www.lairedigital.com/blog/key-elements-to-include-in-your-brand-guide#30 desktop

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brand guidelines

‌ H

Typical uses: 6-18 (Your uses: 22)

brand guidelines

brand guideline, branding guidelines, branding guideline

Importance10/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses6-18

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses22

The number of times a term appears in your content.

Heading presence‌High

A measure of how commonly a term is found in a heading (h1, h2, etc.). Terms with high heading presence are often entire topics themselves.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

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‌

fonts

Typical uses: 2-6 (Your uses: 5)

fonts

font, fonts(s, font(s

Importance10/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses2-6

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses5

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

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‌

messaging

Typical uses: 1-3 (Your uses: 5)

messaging

message, messages

Importance8/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-3

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses5

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

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‌

brand identity

‌ H

Typical uses: 3-7 (Your uses: 10)

brand identity

brand’s identity, brand identities, branding identity

Importance8/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses3-7

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses10

The number of times a term appears in your content.

Heading presence‌Low

A measure of how commonly a term is found in a heading (h1, h2, etc.). Terms with high heading presence are often entire topics themselves.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

‌

typography

‌ H

Typical uses: 2-4 (Your uses: 2)

typography

Importance8/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses2-4

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses2

The number of times a term appears in your content.

Heading presence‌Low

A measure of how commonly a term is found in a heading (h1, h2, etc.). Terms with high heading presence are often entire topics themselves.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

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‌

color palette

Typical uses: 1-3

color palette

color palettes

Importance7/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-3

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses–

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

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‌

social media

Typical uses: 1-2 (Your uses: 3)

social media

social-media

Importance6/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses3

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

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‌

typeface

Typical uses: 1-2 (Your uses: 3)

typeface

typefaces

Importance6/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses3

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

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‌

brand book

Typical uses: 1-3 (Your uses: 2)

brand book

brand books

Importance6/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-3

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses2

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

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‌

template

‌ H

Typical uses: 1-3 (Your uses: 1)

template

templates

Importance6/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-3

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses1

The number of times a term appears in your content.

Heading presence‌Low

A measure of how commonly a term is found in a heading (h1, h2, etc.). Terms with high heading presence are often entire topics themselves.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

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‌

brand style guide

‌ H

Typical uses: 2-4

brand style guide

brand style guides, brand’s style guide, brand's style guide

Importance5/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses2-4

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses–

The number of times a term appears in your content.

Heading presence‌Moderate

A measure of how commonly a term is found in a heading (h1, h2, etc.). Terms with high heading presence are often entire topics themselves.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

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‌

rgb

Typical uses: 1-2 (Your uses: 1)

rgb

Importance5/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses1

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

‌

brand elements

Typical uses: 1-3 (Your uses: 3)

brand elements

branding elements, brand’s elements

Importance5/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-3

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses3

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

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‌

tone of voice

Typical uses: 1-3 (Your uses: 8)

tone of voice

Importance5/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-3

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses8

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

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‌

brand colors

Typical uses: 1-2

brand colors

brand color, brand’s color, brand’s colors

Importance5/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses–

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

‌

rebrand

Typical uses: 1-2 (Your uses: 2)

rebrand

rebranding, re-brand, re brand

Importance5/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses2

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

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‌

brand story

Typical uses: 1-3 (Your uses: 3)

brand story

brand’s story, brand stories

Importance4/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-3

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses3

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

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‌

brand consistency

Typical uses: 1-2 (Your uses: 2)

brand consistency

branding consistency

Importance4/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses2

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

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‌

brand voice

Typical uses: 1-2 (Your uses: 2)

brand voice

brand voices

Importance4/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses2

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

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‌

cmyk

Typical uses: 1-2 (Your uses: 1)

cmyk

Importance4/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses1

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

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‌

graphic design

Typical uses: 1-2 (Your uses: 1)

graphic design

graphic designers, graphic designer

Importance4/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses1

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

‌

iconography

Typical uses: 1-2 (Your uses: 2)

iconography

Importance4/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses2

The number of times a term appears in your content.

Competitor usage examples

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Link Opportunities0

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‌

own brand

Typical uses: 1-2

own brand

own branding

Importance4/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses–

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

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‌

marketing materials

Typical uses: 1-2 (Your uses: 1)

marketing materials

marketing material

Importance3/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses1

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

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‌

mission statement

Typical uses: 1-2 (Your uses: 1)

mission statement

mission statements

Importance3/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses1

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

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‌

visual identity

Typical uses: 1-3 (Your uses: 4)

visual identity

Importance3/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-3

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses4

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

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‌

hex

Typical uses: 1-2 (Your uses: 1)

hex

Importance3/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses1

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

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‌

brand assets

Typical uses: 1-3 (Your uses: 3)

brand assets

brand asset, branded assets, brand’s assets

Importance3/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-3

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses3

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

‌

logo usage

Typical uses: 1-2 (Your uses: 1)

logo usage

Importance3/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses1

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

‌

company logo

Typical uses: 1-2 (Your uses: 1)

company logo

company’s logos, company logos, company’s logo

Importance3/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses1

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

‌

brand personality

Typical uses: 1-2 (Your uses: 2)

brand personality

brand’s personality

Importance3/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses2

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

‌

brand image

Typical uses: 1-3 (Your uses: 4)

brand image

brand’s image, brand images

Importance3/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-3

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses4

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

‌

tagline

Typical uses: 1-2 (Your uses: 3)

tagline

taglines, tagline(s

Importance3/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses3

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

‌

business cards

Typical uses: 1-2

business cards

business card

Importance3/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses–

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

‌

letterhead

Typical uses: 1-2 (Your uses: 1)

letterhead

letterheads

Importance3/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses1

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

‌

spotify

‌ H

Typical uses: 2-4

spotify

Importance3/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses2-4

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses–

The number of times a term appears in your content.

Heading presence‌Low

A measure of how commonly a term is found in a heading (h1, h2, etc.). Terms with high heading presence are often entire topics themselves.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

‌

pantone

Typical uses: 1-2 (Your uses: 1)

pantone

Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses1

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

‌

brand identity guidelines

Typical uses: 1-3 (Your uses: 3)

brand identity guidelines

Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-3

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses3

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

‌

contexts

Typical uses: 1-2 (Your uses: 1)

contexts

context

Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses1

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

‌

core values

Typical uses: 1-2 (Your uses: 1)

core values

Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses1

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

‌

skype

Typical uses: 2-4 (Your uses: 3)

skype

Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses2-4

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses3

The number of times a term appears in your content.

Competitor usage examples

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Link Opportunities0

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brand messaging

Typical uses: 1-2 (Your uses: 2)

brand messaging

brand message, brand’s messaging, brand’s message

Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses2

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

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uber

‌ H

Typical uses: 2-4 (Your uses: 3)

uber

Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses2-4

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses3

The number of times a term appears in your content.

Heading presence‌Low

A measure of how commonly a term is found in a heading (h1, h2, etc.). Terms with high heading presence are often entire topics themselves.

Competitor usage examples

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Link Opportunities0

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infographics

Typical uses: 1-2 (Your uses: 1)

infographics

infographic

Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses1

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

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brand design

Typical uses: 1-2

brand design

branding design

Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses–

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

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color scheme

Typical uses: 1-2

color scheme

color schemes

Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses–

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

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content marketing

Typical uses: 1-2 (Your uses: 1)

content marketing

content marketers, content marketer, contentmarketing

Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses1

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

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rulebook

Typical uses: 1-2

rulebook

rule book, rule books

Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses–

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

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new brand

Typical uses: 2-4 (Your uses: 1)

new brand

new branding

Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses2-4

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses1

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

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consistent brand

Typical uses: 1-2 (Your uses: 3)

consistent brand

consistent branding

Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses3

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

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brand’s communications

Typical uses: 1-2 (Your uses: 2)

brand’s communications

brand communications, brand’s communication, brand communication

Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses2

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

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marketing campaigns

Typical uses: 1-2 (Your uses: 1)

marketing campaigns

marketing campaign

Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses1

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

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brand standards

Typical uses: 1-2 (Your uses: 1)

brand standards

Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses1

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

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hubspot

Typical uses: 1-2

hubspot

Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses–

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.

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writing style

Typical uses: 1-2 (Your uses: 1)

writing style

Importance2/10

The importance of a term to the overall relevance of the content, with 1 being the least important and 10 being a must-include.

Typical uses1-2

The typical number of times a term appears in a top search result. To be used as a guide rather than a rule.

Your uses1

The number of times a term appears in your content.

Competitor usage examples

See real world examples of how your top competitors have integrated this term into their content.

Link Opportunities0

See outbound linking opportunities from this term to relevant pages that include this term.